The second most read post on this blog has been the results of the research I carried out for my master's dissertation on 'The impact of social media marketing in libraries'. It's nice to know that there are so many other people interested in the topic. It was a rewarding piece of research which I think demonstrates the importance of active social media use by libraries.
Since the post proved so popular I've decided to share my bibliography. This bibliography was completed just over a year ago and makes no claim to be definitive. I'm just sharing it in the hope that it will help others interested in finding out more about the topic, or maybe use it as a jumping off point for their own research. It covers social media, both generally and in libraries specifically, impact studies and marketing. I'd also be interested to know if anyone has other resources that they found useful - feel free to share them in the comments section below.
Happy reading!
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